Every bank has a rewards program. It should be pretty straightforward: You use a travel credit card, earn points on your ...

Verizon Is Appealing to Longtime Customers With Verizon Shine Loyalty Program ...

Dick’s Sporting Goods Inc. is making changes to its ScoreCard Loyalty Program.

Every quarter the retailer will refresh its pro loyalty partnership offers, which span four lifestyle and business categories ...

OpenTable’s new Gold Tables feature points to a broader shift in loyalty strategy. The next generation of loyalty is not ...

More than half of shoppers say they are more likely to sign up for a program during economic uncertainty, LoyaltyLion found.

Alaska Airlines just topped the charts for the 11th straight year, and its loyalty program leaves the competition behind.

Consumer loyalty is not disappearing. More than half of adults still participate in loyalty programs. The question is will those programs give them reason to stay.

Companies have been treating loyalty programs less like reward systems and more like data-harvesting tools. Here's what to ask yourself before signing up for one. Store loyalty programs used to be ...

The future of loyalty is a frictionless flywheel that gains momentum with every joint success. Stop incentivizing purchases and start enabling program members’ success. Loyalty programs work best when ...

If you want free shipping, access to exclusive promotions and discounted in-store experiences, you’ll have to pay $99 per ...

Owners representing nearly 1,000 hotels demand Marriott revise the rules of its popular Bonvoy program.